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Subscribers bought a modem from the company for US$49.95 and paid a one-time US$15 setup fee. Its sole product was an online service called GameLine for the Atari 2600 video game console, after von Meister's idea of buying music on demand was rejected by Warner Bros.

Under his leadership, the company invested in media brands and advertising technologies.

AOL was eventually spun off from Time Warner in 2009, with Tim Armstrong appointed the new CEO. AOL rapidly shrank thereafter, partly due to the decline of dial-up and rise of broadband. In 2001, at the height of its popularity, it purchased the media conglomerate Time Warner in the largest merger in U.S. It originally provided a dial-up service to millions of Americans, as well as providing a web portal, e-mail, instant messaging and later a web browser following its purchase of Netscape. ĪOL was one of the early pioneers of the Internet in the mid-1990s, and the most recognized brand on the web in the United States. By 1995, AOL had about three million active users. AOL grew to become the largest online service, displacing established players like CompuServe and The Source.
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A new IBM PC client launched in 1988, eventually renamed as America Online in 1989.
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PlayNET licensed its software to Quantum Link (Q-Link), who went online in November 1985. The service traces its history to an online service known as PlayNET. and originally known as America Online) is an American web portal and online service provider based in New York City. AOL (stylized as Aol., formerly a company known as AOL Inc.
